Friday, January 28, 2011
Star Plus Ratings increase through the telecast of Star Screen Awards 2011
The twist in its shows like ‘Maan Ki Awaaj-Pratigya’ has also helped to improve the scores. Star Screen Awards 2011 attracted lots of viewers because of its weekend schedule.
On the other hand, other leading channels like Colors, Zee TV and Sony TV have also improved their GRPs on the TAM people meter. On last week 276, Colors has gathered 243 GRPs and it became No.2 at GEC because of the premiere of Akshay Kumar and Aishwarya Rai starrer Action Replay. It contributed 3.5 TVRs to take it No. 2.
Zee TV has also recovered some amount by garnering 235 GRPs, which was at 222 in the third week of 2011. Sony TV has been able to gain 15 GRPs this week because of the growing popularity of ‘Jhalak Dikkhla Ja’.